survival
When survival becomes tough in a rough environment, Survival Mode acts as your savior. This brand equips individuals with the tools they require to face any difficult challenge during their adventure.
Industries
Ecommerce
Client Location
United States
Key Technologies
BigCommerce
Client Background
It offers a broad range of clothing, airsoft, survival gear, bags and packs, knives and blades, etc.
The brand has also gained a strong reputation for maintaining the quality and building a loyal customer base.
However, the website owned by the client had several loopholes. Kushel Digi Solutions stepped in and decided to eradicate the loopholes using our years of expertise. We modernized the website, including the storefront and backend, to bring out a fresh perspective.
We got the opportunity from Madfish Solutions and we truly appreciate the trust they put in us for rebuilding a successful ecommerce platform
Challenges
1. Poor UI and UX.
2. Poor navigation experience.
3.Limited functionalities.
4.Slow loading speed that pushes away customers.
5.Lack of on-page and off-page SEO.
Solution
We formulated a strategic solution to increase sales. At first, we had to choose a platform for a fresh design of the website.
Our team decided to go with Figma. Once the design was ready, the next choice we made was BigCommerce architecture for scalable development.
User-Friendly and Responsive Website
Our team transformed the website into a user-friendly and responsive one. In addition, we facilitated access to popular categories and streamlined the checkout process. It was important to do so so that people can make well-informed decisions.
Migration to BigCommerce
To support the brand’s scale and ecommerce requirements, we shifted the entire platform to BigCommerce and ensured that it offers enterprise-level flexibility and speed. Our choice of this ecommerce solution will help Black Rhino thrive in the competitive space.
Smart Technology Integrations
Keeping design and development in mind, we integrated the platform with some third-party plugins for additional support and functionality. From automated inventory to SEO plugin, our BigCommerce experts added everything necessary to upscale Black Rhino's performance.
How we build the E-Commerce development Process
Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.
Discovery Phase
UX/UI Design
Development
Testing Automation
Product-to-market launch
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support
Result & Impact
- The loading time was reduced, which led to increased traffic. People were spending more time on the site, too.
- The product detail section was looking better and was able to deliver a better conversion rate.
- Finding products was easier than ever. All thanks to advanced filtering and category structuring.
- Automating some functionalities freed up resources for fulfilling customer expectations and delivering better service.
