Career Beacon

The Career Beacon is a promising study portal focusing on student guidance and helping job seekers. It is providing access to endless educational resources, career advice, exam preparation, and a lot more.

Industries

E-commerce

Client Location

United States

Key Technologies

Wordpress

Client Background

The platform is committed to supporting students and job seekers to advance in their careers. However, it was struggling to reach the target audience. The traffic flow was reducing, and the site design wasn’t pleasing enough to keep them hooked for longer durations.

Though The Career Beacon is becoming a go-to destination for aspirants across various career paths, a creative revamp was necessary to do.

To accelerate their growth and digital dominance, We put our best efforts to bring a new, modern look and feel to the site.

Challenges

1. Making the site competitive enough to win over dominant players.

2. Structuring the contents and adding categories to meet the needs of aspirants easily.

3.Modernizing the site design to align it with the current trend of web development.

4.Boosting user retention and long-term engagement.

The backend wasn’t ready to help with long-term growth and enable advanced features.

Solution

We are well aware of the industry trends, so our team sat with the client to discuss the points that needed the most attention. After noting down everything, we created the roadmap along with the deadlines to ensure the project is completed on time.

The journey started with keyword research and topic mapping, designing a fresh site layout, building SEO-optimized pages, and completing its successful Ecommerce development.

The web experts on our team were looking for a reliable platform to start web design. Although plenty were there, Figma suited us best to our needs. For the ecommerce development and building a storefront, BigCommerce turned out as the perfect choice.

SEO Optimized Pages
While creating a fresh layout of the site, we ensured that the pages are fully SEO optimized and aligned with the Google Core Web Vitals requirements.
Site Migration
We shifted the site to BigCommerce for headless ecommerce development. This helped in building the kind of storefront that the client was looking for.
Post-Development Support
After the ecommerce development with BigCommerce and Figma, we made sure the site performance remains optimal. Our team stood by the client's side even after site completion to aid with post-development support.

How we build the E-Commerce development Process

Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.

Discovery Phase

UX/UI Design

Web Development

Testing Automation

Product-to-market launch

01/ Discovery Phase

This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.

In-depth Market Research
Requirement Analysis
Strategic Planning for effective execution

01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support