Usha Fastener
Usha Fastener is a cutting-edge brand of industrial fasteners and precision components. It deals with the manufacturing of bolts, screws, washers, nuts, and much more.
Industries
web+sales crm
Client Location
India
Key Technologies
React js
Client Background
Having decades of experience serving the automotive industry, construction, and manufacturing sectors, it has built a strong name for quality and durability.
As their product range is expanding and the way the company is growing, maintaining a strong digital presence has become more important than ever. However, its website was outdated when Kushel Digi Solutions was informed about fixing the growth gaps. Our team developed a future- ready platform. More details are given below.
Challenges
1. Outdated HTML pages with a poor interface.
2. Improper product structure and CMS support.
3. Weak SEO optimization and page performance were slow.
4. Limited options for user engagement with no CTA .
5. Many missing elements that are important to be on the site.
Dealing with challenges demanded a thoughtful approach, and our team was ready to implement it by creating the entire project roadmap.
Solution
We were well aware of what kind of ecommerce website design was required for the client.
We adopted a scalable approach to build a reusable design and logic across multiple site sections.
The must-do step was the creation of a fresh layout of the sites, including all the pages.
For this, we used Figma, and all the site setup was completed at BigCommerce for headless ecommerce development.
UI/UX Revamp
With the help of Figma, we created the design from scratch to match the brand alignment. We also focused on clarity, performance, and minimalistic layouts to highlight product categories in a better way. Every product page was structured and optimized using high-quality images, tables, CTAs, and inquiry buttons.
Performance & Speed
The site required a speed boost, so we increased the page loading times by optimizing all the elements. The SEO experts at our firm utilized keywords to make it more efficient. On the other hand, we finished the Ecommerce website design at BigCommerce. It has all the functionalities that we were looking for in growth.
Post-development Support
Once the site was ready, Kushel Digi Solutions ensured the smooth running of the website by offering post-development support.
How we build the E-Commerce development Process
Kushel Digi committed to transform your tech solutions into impactful brands by ensuring unique customer experiences at every digital touchpoint through our structured process.
Discovery Phase
UX/UI Design
Web Development
Testing Automation
Product-to-market launch
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
01/ Discovery Phase
This phase is the foundation of a successful project. We focus on having a deep understanding about your business, target audience and goals to ensure that our solutions align with your business goal.
- In-depth Market Research
- Requirement Analysis
- Strategic Planning for effective execution
02/ UX/UI Design
We believe in user-centric design principles and to achieve this we design engaging and user friendly interfaces that align with your brand's identity.
- User Journey Mapping
- Brand Identity Integration
- Responsive Design
03/ Web development
Our development team is always committed to bringing your vision to life by integrating the latest technologies and best practices to build a scalable eCommerce platform.
- Customized Solutions
- Optimized Code
- Agile Approach
04/ Testing Automation
We thoroughly test every feature on the platform, using automation to deliver reliability, security, and an error-free experience before the user's eyes in front of its launch.
- Comprehensive Testing
- Automated Quality Assurance
- User Acceptance Testing
05/ Product-to-market launch
In this final phase of development, we introduce your platform to the market and ensure a smooth and impactful launch that maximizes visibility and customer engagement.
- Go-to-Market Strategy
- Performance Monitoring
- Ongoing Support
Result & Impact
- Page speed improved by 51%
- Bounce rate fell to a significant level
- Users started inquiring about products, so the sales increased
- SEO metrics were enhanced, and page ranking improved within 1.5 months after development
